The success of the product development project is determined by five dimensions.
Product quality
Product cost
Development time
Development cost
Development capability
Who in an organization are involved in new product development?
Main departments or functions involved are:
Marketing, Design, and Manufacturing
The Challenges of Product Development
Trade-offs, Dynamics, Details, Time pressure, Economics
Approach of The Book by Karl Ulrich and Steven Eppinger
Structured methods
Industrial examples
Organizational realities
A Generic Development Process
0. Planning
1. Concept Development
2. System Level Design
3. Detail Design
4. Testing and Refinement
5. Production Ramp-up
Product Planning
1. Identify Opportunities
2. Evaluate and Prioritize Projects
3. Allocate Resources and Plan Timing
4. Complete Pre-Project Planning
Identifying Customer Needs
1. Gather Raw Data from Customers
2. Interpret Raw Data
3. Organize the Needs into a Hierarchy
4. Establish the Relative Importance of the Needs
Product Specifications
1. Prepare List of Metrics
2. Collect Competitive Benchmarking Information
3. Set Ideal and Marginally Acceptable Target Values
For Developing the Final Specifications
1. Develop Technical models of the product and Observe their Performance
2. Develop a Cost Model of the Product
3. Refine the Specifications based on Performance and Cost Considerations
4. Flow Down the Specifications as Appropriate.
Concept Generation
1. Clarify the Problem
2. Search Externally
3. Search Internally
4. Explore Systematically
Concept Selection
It is based on method developed by Stuart Pugh. Called Pugh Concept Selection.
1. Prepare the Selection Matrix.
2. Rate the Concepts
3. Rank the Concepts
4. Combine and Improve the Concepts
5. Select One or More Concepts
Concept Testing
1. Define the Purpose of the Concept Test
2. Choose a Survey Population
3.Choose a Survey Format
4. Communicate the Concept
5. Measure the Customer Response
6. Interpret the Results
Product Architecture
1. Create a Schematic of the Product
2. Cluster the Elements of the Schematic
3. Create a Rough Geometric Layout
4. Identify the Fundamental and Incidental Interactions
Industrial Design Process
1. Investigation of customer needs
2. Conceptualization
3. Preliminary Refinement
4. Further Refinement and final Concept Selection
5. Control Drawings or Models
6. Coordinating with Engineering, Manufacturing and External Vendors
Design for Manufacturing
1. Estimate the Manufacturing Costs
2. Reduce the Cost of Components
3. Reduce the Cost of Assembly
4. Reduce the Costs of Supporting Production
5. Consider the Impact of DFM Decisions on other Factors
Prototyping - Planning for Prototyping
1. Define the Purpose of the Prototype
2. Establish the Level of Approximation of the Prototype
3. Outline an Experimental Plan
4. Create a Schedule for Procurement, Construction and Testing
Robust Design
1. Identify Control Factors, Noise Factors, and Performance Metrics
2. Formulate an Objective Function
3. Develop an Experimental Plan
4. Run the Experiment
5. Conduct the Analysis
6. Select and Confirm Factor Setpoints
Patents and Intellectual Property - Patent Application Process
1. Formulate a Strategy and Plan
2. Study Prior Inventions
3. Outline Claims
4. Write the Description of the Invention
5. Refine Claims
6. Pursue Application
Product Development - Economic Analysis
1. Build a Base-Case Financial Model
2. Understand the Relation Between Key Variables of the Model and Financial Success - Sensitivity Analysis
3. Understand Project Trade-offs through Sensitivity Analysis
Managing Projects
1. Understanding and Representing Tasks
2. Baseline Project Planning
3. Accelerating Projects
4. Project Execution
5. Postmortem Project Evaluation
Updated 2 August 2016, 8 Dec 2015, 6 Feb 2015Site for Resources
http://www.ulrich-eppinger.net/
