Sunday, July 31, 2016

Concept Generation for Various Product Features

Chapter 6 in Ulrich and Eppinger  3rd Edition


Concept Generation


1. Clarify the Problem
2. Search Externally
3. Search Internally
4. Explore Systematically
5. Reflect on the Solutions and the Process




http://sites.tufts.edu/eeseniordesignhandbook/2013/product-concept-generation/


External Search


Whenever an engineering problem is to be solved, engineers have to consult existing literature, handbooks, catalogues supplied by vendors and also visit places and observe new products. This stage of the process is termed as external search.

– Lead Users
– Experts
– Patents
– Literature
– Benchmarking



• Internal Search

– Individual Methods
– Group Methods


During internal search

Suspend judgment
Generate lot of ideas
Welcome ideas that may seem infeasible
Use graphical and physical media also to generate ideas that can't be described in words.



• Systematic Exploration

– Classification Tree
– Combination Table

Updated  2 August 2016,  12 December 2015

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