Sunday, July 31, 2016

Product Planning For Product Portfolio Strategy

Chapter 3  Ulrich and Eppinger - Product Design and Development

Steps Involved

Product Planning



1. Identify Opportunities
2. Evaluate and Prioritize Projects
3. Allocate Resources and Plan Timing
4. Complete Pre-Project Planning



Types of Product Development Projects




New Platforms

Create new family of products based on new platform
Platform shared by all products in family
Leverage development cost across multiple products

Derivatives 

Extend existing product platform
Tailor product to address certain market segments
Similar to a brand extension

Improvements 

Incremental improvements to keep product current
Example: Minor change to address complaints

Totally New 

Completely redesigned product
New technology and/or new production techniques
Possibly to address new market





http://www.stephansorger.com/pdf/NewProductDevelopment_Ch3_ProductPlanning_v1.pdf



Updated  2 August 2016,  12 Dec 2015

No comments:

Post a Comment