Sunday, July 31, 2016

Product Planning For Product Portfolio Strategy

Chapter 3  Ulrich and Eppinger - Product Design and Development

Steps Involved

Product Planning

1. Identify Opportunities
2. Evaluate and Prioritize Projects
3. Allocate Resources and Plan Timing
4. Complete Pre-Project Planning

Types of Product Development Projects

New Platforms

Create new family of products based on new platform
Platform shared by all products in family
Leverage development cost across multiple products


Extend existing product platform
Tailor product to address certain market segments
Similar to a brand extension


Incremental improvements to keep product current
Example: Minor change to address complaints

Totally New 

Completely redesigned product
New technology and/or new production techniques
Possibly to address new market

Updated  2 August 2016,  12 Dec 2015

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