Tuesday, August 2, 2016

Introduction - Product Design and Development

Chapter 1 Ulrich and Eppinger - Product Design and Development

The success of the product development project is determined by five dimensions.

Product quality
Product cost
Development time
Development cost
Development capability

Who in an organization are involved in new product development?

Main departments or functions involved are:

Marketing, Design, and Manufacturing

The Challenges of Product Development


Trade-offs, Dynamics, Details, Time pressure, Economics

Approach of The Book by  Karl Ulrich and Steven Eppinger

Structured methods
Industrial examples
Organizational realities

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